Project: Waterpik Packaging
Working with: Sterling-Rice Group
Role: Graphic and Form Factor Design Exploration
Waterpik felt the unique nature of its product line was not being communicated successfully on shelf. I was engaged to explore packaging solutions to differentiate Waterpik products from their competition.
In addition to distinctive graphic treatments, the exploration included creating unique form factors which could better showcase the innovation and quality Waterpik prides itself on.
