Project: Texaco Retail Web Site
Role: Design Direction, Design, IA
Texaco wanted to redesign its site as it rolled out the Techron additive in its gasoline worldwide. The updated design conveys the clean power of Techron and features content geared towards its core audience of car lovers.
The brand story of “Enduring Performance” is reinforced throughout the site through content and image choices. I've also included a peek at an alternate design direction presented to demonstrate the range of the exploration.
