Project: SpectraGenics Branding and Web Site
Role: Design, Consulting, Guidelines
The challenge with SpectraGenics was to create two identities and their applications – one for the corporation and one for their primary product – which would convey technology, science and beauty in a credible way.
To reflect the nature of the business, the corporate identity needed to convey light-based medical science. The primary touchpoints for this identity were business communications and their corporate web site.
