Project: Lexar Corporate Identity
Working with: i4design / Leo Burnett
Role: Design, Design Direction, Guidelines
Though Lexar was well established as a provider of memory cards for professional photographers they wanted to rebrand to convey a more consumer-friendly nature; they wanted to be both digital and affable.
To fulfill their objectives, I designed an approachable wordmark to communicate the brand story of “contain, carry and convey.” Two alternate design directions are shown which were presented within the exploration.
