Project: GE Packaging System
Working with: Factor Design
Role: Design, Guidelines
In support of its “imagination at work” brand platform, GE needed to align the design of its consumer packaging with the rest of its visual language. This was no small feat as GE has a wildly diverse range of products.
The solution is a system which includes elements to compete on shelf, supports the brand architecture with its tiered approach to marketing segmentation and clearly communicates product features and benefits.
