Because ultimately, it’s about conversation.
(And not just about pretty pictures.)
I’d like to share a few beliefs:
Put simply: you gotta speak to folks in a language they understand. And if that language is tailored just for them, so much the better.
I believe my job as a designer is essentially translation: you tell me who you want to receive your message and what you want to tell them. Then I do my best to put it in a form that will reach them, help them understand and remember. This is as true for functionality as it is for marketing messages.
It’s helpful for me to have an understanding of a variety of ways to converse with your customers. I believe that my experience with many of the tools available – web, identity, apps, point-of-sale – helps me create communications which will translate well from one medium to another.
Underlying my commitment to this approach is a desire to learn more. About your business. About your audience. About connecting the two.
This one works a couple of ways:
First, there’s the interchange between you and me. I believe we get the best results when we both take part with the understanding that design is an iterative and collaborative process.
There’s also the conversation between you and your customers/users. With current technologies, getting their feedback is now easier and essential. Working to understand it and incorporate it into your business processes is what separates the great from the rest.
